Privacy policy

PRIVACY AND DATA PROTECTION POLICY

This Privacy Policy describes how JECASI E-COMMERCE LTDA (operating under the trade name PlayBear), registered under CNPJ No. 64.882.142/0001-02, collects, uses, protects, and shares your personal information when you visit or make a purchase on our website.

Our policy was drafted in strict compliance with the General Personal Data Protection Law (LGPD - Law No. 13.709/2018) of Brazil.

1. INFORMATION WE COLLECT To ensure the best shopping experience, we collect information on two fronts:

  • Data provided by you: When you make a purchase or create an account, we collect essential data such as your name, CPF (Brazilian Tax ID), shipping address, phone number, and email.

  • Browsing data (Cookies and Analytics): When you access our website, we automatically place cookies in your browser (through tools like Google Analytics). We anonymously collect your IP address, time zone, viewed pages, and search terms. This helps us optimize the store for you.

2. HOW WE USE YOUR DATA PlayBear guarantees: WE DO NOT TRADE, RENT, OR SELL YOUR PERSONAL DATA TO THIRD PARTIES. We use your information exclusively for the following purposes:

  • To process and dispatch your orders.

  • To send updates regarding delivery status.

  • To prevent fraud, security incidents, and misuse of the platform.

  • With your prior consent, to send emails with offers and news (you can unsubscribe at any time).

3. PAYMENTS, MERCADO PAGO, AND FINANCIAL SECURITY To facilitate payments, cancellations, and refunds, we use the Mercado Pago infrastructure as a third-party and independent provider.

  • Exemption of Sensitive Data: For security and compliance reasons (PCI-DSS), PlayBear DOES NOT store your full credit card number or security code (CVV). The entire transaction is encrypted and processed directly by the Mercado Pago gateway.

  • Fraud Prevention: Your registration and purchase data may be shared with Mercado Pago's anti-fraud systems to authenticate the transaction and protect you against scams. The use of Mercado Pago does not mean that this store is owned or operated by them.

4. SHARING WITH THIRD PARTIES AND RELATIONSHIP WITH SHOPIFY Our store is hosted on the Shopify Inc. platform. They provide us with the online e-commerce software that allows us to sell our products and services. Your data is stored through Shopify's data storage and databases on secure, firewall-protected servers. Shopify processes your data in accordance with strict international security standards. We may also share your information to comply with applicable laws, respond to subpoenas, or protect our rights.

5. AGE OF CONSENT AND MINOR PROTECTION ATTENTION: Due to the nature of our products (adult/intimate use), this site is NOT intended for minors under 18 years of age. By using this site and agreeing to the Terms of Service, you categorically declare that you are at least the age of legal majority in your state or province of residence. We do not intentionally collect data from minors.

6. YOUR RIGHTS AS A DATA SUBJECT (LGPD) According to the LGPD, you have full control over your data. At any time, you have the right to:

  • Request access to the data we hold about you.

  • Request the correction of incorrect or outdated data.

  • Request the deletion of your personal information from our database (provided it does not conflict with legal tax retention obligations).

  • Withdraw your consent for receiving marketing communications.

How can I withdraw my consent or exercise my rights? If, after providing your data, you change your mind, simply contact our privacy team at any time via email: contato@playbear.com.br.

7. CHANGES TO THIS POLICY We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices or for legal reasons. Changes and clarifications take effect immediately upon their publication on the website.

8. CONTACT INFORMATION If you have any questions about our Privacy Policy, please contact us:

  • JECASI E-COMMERCE LTDA (PlayBear)

  • CNPJ: 64.882.142/0001-02

  • Email: contato@playbear.com.br

  • Address: Avenida Engenheiro Luiz Carlos Berrini, 1681, ANEXO 2635, São Paulo / SP, CEP: 04571-011, Brazil.